
The You Can Play project, with the backing of numerous National Hockey League (NHL) players and other supporters, is launching an aggressive advocacy program to change the sometimes homophobic culture of locker rooms with a message that athletes should be judged on athletic skill and ability, not sexual orientation.
A large number of high-profile – AND HOT – NHL dudes are filming public service announcements (PSAs) in support of You Can Play. The first PSA debuts during the first intermission of today’s NBC Sports broadcast of the game between the Rangers and Bruins. Other videos will follow shortly, and all videos can be found at YouCanPlayproject.org, which also will serve as a resource for straight and gay athletes, coaches and fans.
“The goals for You Can Play are clear,” according to co-founder Patrick Burke. “We want to make locker rooms safe for all athletes, rather than places of fear, slurs and bullying. The casual homophobia in sports has to change, so all athletes know that what counts is whether you can play the game.”
Burke, a scout for the Philadelphia Flyers, has been a straight ally in sports since his younger brother Brendan came out as gay while manager of the Miami University ice hockey team. Brendan’s story became national news because of his closeness to the NHL and took on deeper meaning when he was killed in a 2010 car accident. Burke’s father, Toronto Maple Leafs general manager Brian Burke, has joined Patrick in filming a PSA in support of You Can Play.
“The hockey community united behind Brendan because he loved the game, and that’s what matters. The NHL players stepping forward to support You Can Play know that creating a homophobia-free environment will make their teams and the sport better,” Patrick Burke continued. “It’s important for straight athletes at all levels to step up and let gay athletes know they will be accepted, and to let other straight athletes know that homophobic language and attitudes are never appropriate. This project is a combined effort of gay and straight athletes and fans, but the message is largely for straight audiences.”
While more than 30 NHL players have already volunteered to support the program, You Can Play will extend beyond hockey, encompassing all sports, athletes and fans. The organization is in active discussions with officials and players in several other sports leagues.
“Casual homophobia doesn’t belong in any sports setting, whether in the locker room or in the stands. You Can Play will help to change the behavior and acceptance of fans,” according to co-founder Brian Kitts, who has spent more than ten years in the front offices of professional hockey, basketball, lacrosse and soccer teams. “Most fans care about exciting games, great performances and wins, not whether a player is gay or straight. Fans need to send the message to other fans that sexual orientation just doesn’t matter.”
You Can Play will launch with a series of videos from professional athletes but will quickly begin adding user-generated content. The organization welcomes video content from pro teams, university teams and athletes, club athletes and sports fans who value skill and healthy competition first. Over the next year, You Can Play will provide educational materials, workbooks, online coaching and other high school- and college-based programs aimed at letting coaches and players discuss sexual orientation.
“Familiarity and understanding is the best way to promote acceptance,” Witman said. “Athletes who work with us know that hurting your friends and teammates doesn’t get a win.”
Now, make sure to check out You Can Play on Facebook, Twitter (@YouCanPlayTeam) and YouTube (YouCanPlayProject). We know how you kids LOVE that social media stuff!
NBC Sports and HBO have joined the launch effort to support the creation and release of the PSA featuring NHL players. Initial funding for You Can Play was provided by the Gill Foundation, the Palette Fund and the Colin Higgins Foundation.